store 212-879-8669
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It's such an honor to be the only retailer in NYC to carry Bravado Designs Limited Edition Essential Nursing Tank designed by celebrity designer Rebecca Minkoff. 20% of all sales will be donated to Jessica Seinfeld's charity Baby Buggy, dedicated to providing families in need across the US.

Posted in In the News by Amanda Cole

In Manhattan, Amanda Cole, who owns Yummy Mummy on Lexington Avenue, is busy rounding up as many moms as she can for the Big Latch On—a simultaneous breastfeed this Saturday across the country—to break the record.

“Embrace your motherhood,” she says.

Cole says in New York, breastfeeding isn’t as taboo as it is in other parts of the country.

“I think it’s becoming more and more normal, more and more comfortable for people,” she says.

Cole calls breastfeeding a “beautiful experience” that has physical and emotional health benefits for both mother and child.

“Babies who breastfeed have lower risk of ear infection, respiratory infections, and SIDS as well. For mom, lower risk of breast cancer, ovarian cancer, postpartum depression,” she says.

For more information you can check out


Posted in In the News by Amanda Cole

Breastfeeding moms in the US have much to celebrate during this year’s World Breastfeeding week. Women pregnant when the US Department of Labor passed last year’s “Break Time for Nursing Mother’s” provision can now take full advantage of the law which requires employers to provide both a reasonable break time and place for employees to pump or otherwise express breast milk. In addition, a 2011 ruling by the IRS enables breastfeeding families to use pretax money from their flexible spending accounts to purchase pumps and other breastfeeding supplies.

Furthermore, good news has been released regarding the benefits of breastfeeding for both mom and baby. Results from a study by the University of Pittsburgh’s Department of Medicine show that breastfeeding may lower a mother’s risk of Type 2 Diabetes. And in a review of 288 studies on breastfeeding and Sudden Infant Death Syndrome (SIDS) data, researchers conclude in July’s issue of Pediatrics that breastfeeding protects against SIDS.

For today’s moms, unlike past generations, breastfeeding is widely encouraged by both physicians and the media alike. Celebrities are frequently heard boasting about the many reasons they love nursing (weight loss! bonding! ease of use!) and some even pose for photos with baby at breast. Indeed breastfeeding is very much in vogue. And with Michelle Obama incorporating it into her campaign to reduce childhood obesity, it has seldom been as topical.

Breastfeeding is such a positive experience for most of the nursing moms at Yummy Mummy, the breastfeeding store I own and run, that many of my moms are unable to fight back tears when they think about their inevitable return to work and the prospect of pumping for their baby rather than breastfeeding. Pumping at works enables mothers to breastfeed for as long they wish even though they are separated from their baby. And many of my moms pump and breastfeed or exclusively pump very successfully. But pumping at work requires dedication. It also takes time and coordination that some working mothers feel is hard to find.

It is no secret that maternity leave durations in the US are much shorter than others around the world. In the US, the average mother is permitted just six weeks of time off and, because most often the time off is unpaid, many moms can’t afford to take any leave at all. Compare this to the subsidized 4 years both moms and dads can enjoy in the Czech Republic and the 16 months both parents are entitled to in Sweden.

In a new study by Pediatrics, researchers found that less than 65% of women who took shorter maternity leaves (one to six weeks) tried breastfeeding while close to 75% of women with longer maternity leaves (around 13 weeks) attempted to breastfeed. Countries with longer maternity leave practices, like Sweden, enjoy some of the highest breastfeeding rates in the world with initiation rates in Sweden close to 100%. Unfortunately, many mothers in the US are giving up before even trying.

The Center for Disease Control’s (CDC) breastfeeding objectives published in its Healthy People 2020 include increasing the percentage of mothers who breastfeed at six months and mothers who breastfeed exclusively at six months as well as reducing formula supplementation at birth and enhancing lactation support within hospitals and the workplace.

As important as the CDC’s guidelines are, for improved breastfeeding participation, especially among working moms, it will be difficult for the US to meet these goals without a new and enlightened maternity leave policy. Quite simply, the US’ six-week maternity leave is no formula for increasing breastfeeding norms to 6 months.

Posted in In the News Breastfeeding by Amanda Cole

Stroller Traffic

“Best place to buy everything you need: Yummy Mummy has a well-edited selection of both tried-and-true and technologically advanced gear for breastfeeding moms, as well as nursing clothes that are as stylish as could be expected. Just in: MimiJumi Very Hungry bottles, and Boob “Before & After” tops.”

Posted in In the News by Amanda Cole

P&N says: "[Yummy Mummy is] a great resource for all the gear recommendations and advice you might need. The purpose of this site started by Amanda Cole, lactation expert and owner of the specialty store with the same name, is 'to facilitate and enrich the breastfeeding experience by providing the information, personal attention, and products and services that mothers need to make breastfeeding enjoyable, rewarding and stress free.will serve as a gathering place for soon-to-be and new moms who are seeking support, guidance and sisterhood.' Sounds good to us."

You can find everything from breast pump rentals to nursing apparel to links to lactation consultants and breastfeeding information to books and DVDs and more. Emporium is the right word to describe this online haven for nursing moms—it's a one-stop spot for gear you can buy and ears you can bend for helpful tips. (If you live in the Manhattan area, check out their selection of classes.)

Peruse Yummy Mummy today—maybe you'll find just the boost you need to keep your breastfeeding success going strong.

Read the entire article.

Posted in In the News by Amanda Cole

Yummy Mummy Appears on Fox News

Sep 13, 2010 3:17:00 AM

In Fox News's recent feature "A Shop for New Moms", Amanda Cole, owner and founder of Yummy Mummy, explains why her business is thriving.

Watch the video
Posted in In the News by The Administrator

Yummy Mummy Featured on CBS News

Aug 18, 2010 5:30:00 AM

In our CBS's show, "Eye on Parenting," CNET's Molly Wood talks with breastfeeding experts—including Yummy Mummy's Amanda Cole—about how to make the experience smoother for both mother and child.

See more at the CBS News Website

Posted in In the News by The Administrator

Gerardine speaks up at Big City Moms Biggest Baby Shower

Posted in In the News by The Administrator

6 Easy-to-Follow Tips to Successful Nursing

Amanda Cole knows a thing or two about nursing. Not only does she own a successful breastfeeding specialty store -- Yummy Mummy -- in New York City, but she's also a lactation expert and mom-of-two (she has a 1-month-old son and 2-year-old daughter). Lucky for us, she was more than willing to share her secrets to making the experience enjoyable for both mom and baby. Check out her easy-to-follow tips below.

Posted in In the News by The Administrator

From the 2010 Best of New York issue of New York Magazine

Yummy Mummy

Amanda Cole opened her store—part gear provider, part community support center—after having a difficult time breast-feeding her daughter. Apparently she wasn't the only one: The day before she opened Yummy Mummy last May, customers were pounding on the door. Cole carries all manner of nursing accoutrements, from the necessities (bras, ointments, pillows), to the kind of clothing mothers would wear even if they didn't need to (smock blouses and camis from Swedish line Boob, in particular). She also seeks out unusual items like a line of silicone compression underwear to help with C-section recovery. Though the store is a big breast-feeding advocate, it's not exclusionary—it stocks pumps and bottles and rents hospital-grade pumps ($40 a week, plus $15 for delivery). One or more times a day, the store transforms into a salon for weekly lactation classes, prenatal yoga and Pilates, and breast-feeding support groups.

Posted in In the News by The Administrator

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