store 212-879-8669
insurance 855-879-8669|prescription fax 855-291-5930

Recently Opened

It takes a kind and patient soul to explain to a brand-new dad the mechanics of breast pumps, and Amanda Cole, owner of Yummy Mummy, has it down pat. "They're so sweet when they come in," she says, as she turns to a dazed but beaming father and compares the pump he's eyeing to a Mercedes-Benz. Cole, a lifelong Upper East Sider, decided to launch the business this past spring, when her own daughter was just a few months old. "I had a hard time getting the hang of nursing, and I realized the neighborhood needed a place like this," she says.

Faster than you can say "clogged milk ducts," Yummy Mummy, with its soothing pale-yellow walls and user-friendly displays, was open. The store sells everything a nursing mom could ever need—shields, balms and pillows as well as chic outfits from Boob and Majamas—and hosts weekly support groups and classes. And if you choose not to nurse, you're just as welcome: An entire wall is devoted to bottles.

1201 Lexington Ave between 81st and 82nd Sts (212-879-8669,

Time Out New York Kids / Issue 47 : Sep 1-30, 2009

Photograph: Caroline Voagen Nelson

Read more:

Posted in In the News by The Administrator

BFF (Breast Friends Forever)

Yummy Mummy Opens You have it in your head how this whole bundle of joy thing plays out. After an easy-breezy pregnancy, your wee one takes to the breast instantaneously, protecting herself from allergies, while sucking off all your baby weight.


More than likely, you'll encounter a few bumps (and blisters) on the way to breast-feeding bliss.

Yummy Mummy, the Upper East Side's new one-stop shop for all things nursing, has the supplies and support you need to make the whole lactation experience as stress free and rewarding as possible. With everything from nursing bras and pads to pumps and helpful DVDs, your transition from hospital to home will be a cinch. In addition, Yummy Mummy offers classes and groups where even your weirdest questions will be answered. So boob time won't suck.

See the entire item on the Daily Candy website.

Posted in In the News by The Administrator

When Breast Is Best

Pumping and dumping, latching, proper positioning—you're learning all the techniques, but breastfeeding is not going so swimmingly. Stop by Yummy Mummy, a just-opened uptown boutique that focuses on everything related to breastfeeding. This full-service, one-stop-shop for new and expectant parents focuses on nursing products and resources, as well as classes on lactation-related topics taught by Certified Lactation Consultants. From nursing bras and pads to books and DVDs, the specialty store run by an UES native and mother is all about making the breastfeeding experience a little easier.

For more, see the UrbanBaby New York news item.

Posted in In the News by The Administrator

Pumped for Yummy Mummy

One stop shop for breastfeeding moms

By Sarah Liston

M is for May and mammaries! This month, the first and only breastfeeding store on the Upper East Side opens its doors. Its name should make you giggle: Yummy Mummy. This self-described one stop shop for the breastfeeding mom, at 1201 Lexington Ave. between 81st and 82nd, will have everything that nursing moms need to be their very best at breastfeeding: nursing bras, breast pumps, pads, DVDs, reference books and even weekly classes, special seminars and breastfeeding support groups.

See the complete item on the Our Town website

Posted in In the News by The Administrator

Moms Only: New and expectant moms on the Upper East Side now have a shop just for them. This month, New York City mom and lactation educator Amanda Cole is opening Yummy Mummy, a breastfeeding emporium selling all the essentials, including breast pumps and extra parts, nursing tops and bras, nursing pads, and cover-ups, as well as more unusual items like post-cesarean panties and fashionable hospital gowns. The store will also host classes and support groups led by lactation consultants.

See a PDF of the item as it appeared on page 22 of the May 2009 issue

Posted in In the News by The Administrator

Stroller Traffic

UES Moms Will No Longer Have To Schlep to the UWS For Pumps and Soothies: Yummy Mummy is slated to open this May, on Lexington Avenue in the 80s. Expect everything from Boppys and Hooter Hiders to shields and Lansinoh. Visit the Stroller Traffic website.

Posted in In the News by The Administrator

Items 21 to 26 of 26 total

per page
  1. 1
  2. 2
  3. 3
Set Descending Direction