Having a sense of what to expect throughout your breastfeeding experience can help alleviate unnecessary worry and give you a heads up on what’s to come as your baby gets older. Check out this helpful breastfeeding timeline, which you may want to bookmark on your phone or simply keep handy: http://www.thealphaparent.com/2011/12/timeline-of-breastfed-baby.html?m=1

Yummy Mummy featured on CNN.

There is no need to get your eyes checked out if you notice changes in the color of your breastmilk! In general, human milk tends to be clear or have a bluish tint when it first starts to flow and becomes more creamy and white by the end of a pumping or nursing session. In addition, certain foods, herbs, nutritional supplements and medications can change the milk's color to shades of pink, orange, red, brown, green and even black. Although the colors may be strange to see, the changes in the color of breastmilk are usually diet-related and not at all dangerous.

Boob Scoop: After months of pumping and washing bottles, at the end of each workday, a mom may be ready to hang up the pump but want to continue breastfeeding. If you're not ready to wean but are ready to ditch the pump, this piece is for you! ttp://hygeiainc.com/im-not-ready-to-wean-my-baby-but-im-ready-to-ditch-the-pump/#sthash.CHA5Y6aN.6jvqFJlQ.dpbs.

Boob Scoop: Healthy, full-term babies have enough iron stores in their bodies to last for at least the first six months. In addition, the iron in breastmilk is better absorbed than that from other sources due to its levels of vitamin C and lactose, which aid in iron absorption. Here’s an excellent piece by Kellymom on what’s normal when it comes to iron levels, why iron supplementation is not the answer for every baby and a list of great foods that are naturally rich in iron. http://kellymom.com/nutrition/vitamins/iron/

When preparing bottles for daycare, store them in 2-3 ounce amounts. In doing so, the baby is not given more than needed, less is wasted and the caregiver doesn't feel the need to finish the bottle just because it's filled to the brim. As you may know, the amount of breastmilk you produce after the first month does not change much, but its composition continues adjusting to meet your baby's growing and developmental needs. Therefore, you may be surprised to learn that even at 6 months, your baby may not drink more than three ounces at a feeding, when getting a bottle.

After the first month of breastfeeding, your baby may begin feeding quicker than she used to, which may lead you to think that she didn't feed enough. However, with an average of about three-hundred feedings in one month, it's likely that she has reached pro status and has just become a very efficient nurser. So if you have a newborn, try to enjoy the days when a feeding can allow for enough time to read through your Facebook newsfeed. These days will pass quicker than you can fathom right now ;)

Right about when a mom feels she has hit her stride with breastfeeding, her baby will experience a growth spurt and instead make her second guess if breastfeeding is going well at all. Growth spurts are described as a time when a baby pops off and on the breast, nurses more often than usual and seems fussier. These spurts tend to to happen around 7-10 days, 2-3 weeks, 4-6 weeks, 3 months, 4 months, 6 months and 9 months. Remembering your baby's age on days when he or she exhibits growth spurt behaviors can greatly help to ease your mind.

6 Tips to Happy Nursing

From finding the right accessories to asking for support, Yummy Mummy owner and mom-of-two Amanda Cole shares her best ideas for breastfeeding success. Read more...>

When looking to increase your supply, pump 30-60 minutes after a feed. This informs your body that another feeding is occuring and therefore communicates to your body that more breastmilk is needed. If your baby decides to feed shortly after you've pumped, remember that your breasts are never fully empty. Although the milk flow may be slower, he will still find milk.

Storing breastmilk in your freezer for an emergency can put your mind at ease and come in handy on a day when you miss a pumping session at work. However, pulling from the emergency stash on a consistent basis can have an adverse effect on milk supply since it may mean that you are pumping less times and making up for the milk your baby needs by pulling from the emergency stash. Maintaining milk supply is dependent on how many times you drain your breasts in 24 hours. So if your body receives less signals for milk removal it will naturally cut down production so that you don't feel uncomfortable.

Mothers often wonder how they will ever get to pump enough milk to fill up 8oz bottles, especially when returning to work. The reality is that most breastfeeding mothers won't ever pump that amount, so go ahead and sigh in relief. The reason for this is that after the first month, milk volume stays about the same, increasing somewhat during times of growth spurts, but instead changes in composition. The change in composition is the key element. Unique to breastmilk is the fact that it changes according to a baby's age. Remarkable, right? So although your baby is getting about the same in volume, from the end of month 1- 6, your breastmilk is continuously adjusting in composition to meet her growing and developmental needs. This is great news for protecting a baby's size by providing her with the right amount of food, without over stretching her belly. This is in fact, part of the reason why breastfed babies are at a lower risk for obesity throughout their childhood and later on in life.

Breastfeeding doesn't have to keep you from getting back into your exercise routine. Nursing and exercise can actually work hand-in-hand to keep you healthy and energized enough to care for your baby. Here are responses to the common questions related to exercise and breastfeeding.

Health insurance plans now have to cover the full cost of breast pumps for nursing mothers. This is the result of a provision in the Affordable Care Act (aka Obamacare), and the new rule took effect for many people at the start of this year.

It's led to a boom in the sale of the pumps, which can cost hundreds of dollars.

Yummy Mummy, a little boutique on New York's Upper East Side, has suddenly become a health care provider/online superstore. The company has been hiring like crazy, and just opened an online call center and a warehouse in Illinois. Yummy Mummy even hired somebody to talk to customers' health insurance companies.

And new moms now seem more likely to splurge on fancy new breast pumps. Caroline Shany, a Yummy Mummy customer, spent her own money to buy a breast pump for her first baby. She may buy another one now because insurance will pick up the tab.

"Why not?" she says.

Weird things happen when you take price out of the equation for consumers. For one thing, they stop looking for the best price. But even though breast pumps are free for new moms, somebody has to pay for them.

"Health insurance premiums are driven by how much we spend on health care," says Harvard health economist Katherine Baicker. "The more things that are covered by health insurance policies, the more premiums have to rise to cover that spending."

Advocates of requiring insurance companies to pay for breast pumps say that the measure will pay for itself in the long run. Babies that are breast fed tend to have fewer health problems, and paying for breast pumps should mean more babies are breast fed.

Whether that happens may depend partly on how the new rules are implemented. Insurers are still trying to figure out whether to pay for extra-fancy breast pumps, or just basic models.

Source: http://www.npr.org/blogs/money/2013/01/25/170259620/free-breast-pumps-and-the-cost-of-health-care

Moms returning to work often worry about not having enough milk saved in their freezer. The good news is that the only day you need to plan for, some days in advance, is your first day back at work. Therefore, two weeks before returning, pump one time each day after a morning feeding, when milk supply is the highest, and place your pumped milk in your freezer. On average, breastfeed babies drink one ounce per hour, so caculate the amount you will need for day one based on the number of hours you will be away from your baby. Pumping two weeks in advance is likely to result in enough breastmilk but if you rather have some extra, begin pumping sooner. Finally, once you're back at work, not only will you be pumping for the breastmilk your baby will drink the next day, but pumping will also keep your production steady.

If your breastfed baby is not gaining as quickly as the early months, it is very likely that she is still growing beautifully. Between six and 12 months, breastfed babies tend to gain two to four ounces a week, which is a drop from the five to eight ounces gained in the first few months. Also, remember that a linear growth pattern is always more important than a baby's percentile on a growth chart. Therefore, a baby on the 10th percentile can be as healthy as one on the 90th.

Founder / owner Amanda Cole was recently interviewed in the Washington Post in an article that describes how the Affordable Healthcare Act ("Obamacare") has led to a boom in demand for breast pumps. Under the new legislation, breast pumps can be eligible for insurance reimbursement under certain conditions.

"Yummy Mummy, a New York boutique that specializes in breast pumps and accessories, is in the process of acquiring a warehouse and call center to accommodate the increased demand.

"“I have three employees taking calls right now,” owner Amanda Cole said. “We’re still in the stage where we’re figuring out how to add fax machines and phone lines. It’s all very new to us.”

"Specialty suppliers like Yummy Mummy stand to benefit from the change if they manage to get on insurers’ lists of approved distributors. Women who might have bought a breast pump at a local retailer are now likely to turn to their insurance plan. Cole opened her store in 2009 but never thought about working with an insurance company until last year, when she learned of the health law’s new requirement. She began to worry that if women got their breast pumps through their insurer, her store would not have any business left.

"“I began pounding the pavement to get onto their list of providers,” said Cole, who recently signed a contract with Aetna to provide pumps nationwide. “Now that the plan really took effect on January 1st, there’s been a marked change.”"

Complete article, on the Washington Post WONKBLOG

For more information on the Affordable Care Act, see: Good News: Coverage for New Moms

'Tis the season for colds. However, you don't need to stop breastfeeding when sick. It's especially important to continue nursing since your body creates and passes antibodies into your milk in order to fight the infection you or your baby are experiencing. Oftentimes, a breastfed baby will be the only member of the family who doesn't get sick or the one to get a milder version of the bug. Breastfeeding also allows you to get the needed rest to recover since you can feed while in bed. A win-win scenario!

When it comes to pumping, the number of sessions is more important than the duration of the session. Therefore, if you can only spare 30 minutes of your workday for pumping, dividing that time into 3 pumping sessions does a better job at maintaining your milk supply than one session of 30 minutes. The more frequent stimulation, informs your body that your baby is feeding 3 times instead of 1 and therefore keeps milk production steady by meeting one of the golden rules of breastfeeding --Milk supply is driven by demand.

A good way to prevent overfeeding, when offering a bottle, is to use a slow flow nipple. Unless your baby is very fussy about taking a bottle, stay with the newborn flow nipples as long as you are breastfeeding. Oftentimes, using a faster flow nipple can cause a baby to overeat which, in turn, can make a mom question her supply when, in fact, it's perfectly fine.

Oftentimes mothers say they didn't breastfeed in the hospital because they felt they weren't making any milk or because of the non-milky look of colostrum, which tends to be clear or yellowish. The good news is that mothers begin making colostrum by the end of the first trimester, so it's already there after birth. Secondly, it's never good to judge milk by its color. Although not white in appearance, colostrum is still milk and is loaded with carbohydrates, protein, antibodies, and properties that prevent jaundice and low blood sugar levels, making it a perfect first food for a newborn. Finally, the more a mother breastfeeds in the early days, the sooner her breastmilk will transition into mature milk which is more white in appearance.

In the early days of breastfeeding, mothers often think they are not making enough breastmilk due to colostrum being small in quantity and their baby's frequent feeding pattern. Interestingly, a woman's body knows to produce a small amount of colostrum to match the newborn belly, which is about the size of a marble. Colostrum is low in volume (measurable in teaspoons, rather than ounces) but packed with protein, carbohydrates and immune system factors. Frequent feeds help colostrum transition into mature milk in order to match the baby's growing belly. Therefore, if a baby is feeding well, wetting and popping, in the early days of life, frequent feeds should be viewed more as the normal course of breastfeeding rather than a milk supply issue

http://www.huffingtonpost.com/allison-tate/what-i-will-miss-about-breastfeeding_b_2118814.html

Cranial bones are designed to move over one another as a baby descends through the birth canal. However, when forceps or a vacuum are used during labor, they can often cause shifts in the cranial bones that are not easily self-corrected by the baby after birth. Since the cranial nerves control what the baby does with his mouth, affected cranial bones can cause ineffective latching, which in turn can lead to breastfeeding pain. Many mothers find that in these situations, complementary therapies such as chiropractic care and or craniosacral therapy can make a big difference for correcting how well a baby latches. When deciding on such therapies, it is important to choose a provider who is trained and experienced to work with babies.

http://www.springerlink.com/content/u3w2v6x023525604/fulltext.html

Yummy Mummy owner Amanda Cole chats with ABC News reporter Lauren Glassberg on pillows, pumps and her personal favorites.

By Jessica Grose

Underneath Yummy Mummy’s cheerful purple awning on Lexington Avenue between 81st and 82nd Streets, a mannequin wearing a Boob brand striped nursing top has one breast peeking out. The cheeky tableau announces the shop’s mission as clearly as the slogan stenciled on the door: “Happy breastfeeding.”

Equal parts upscale boutique and Duane Reade, the bright, well-organized space offers new and expectant mothers practical nursing necessities and a little necessary pampering for their breasts. And with products like Nummies brand nursing bras, goat’s rue herbal supplements (to increase breast milk production) and Earth Mama nipple butter, it can be hard to tell which is which.

The store’s pumps, mostly made by Medela, camouflage their medical-equipment origins in smooth molded plastic and rubber-duckie yellow. A “pump in style” rig — if a backpack counts as stylish on the Upper East Side — runs the new mother $299; the “freestyle,” which clips onto her belt like an engorged BlackBerry, costs $379. Hospital-grade pumps are available for rental, as well.

On a recent early Thursday afternoon, a woman sat on a plush couch in the back to nurse her infant daughter while early Michael Jackson played in the background. She had just bought some nipple shields — small pieces of silicone that can make breast-feeding easier for infants. The store’s owner, Amanda Cole, lent her a hot-pink patterned pillow to strap around her waist to support the baby. Soon, her daughter was happily sucking away, and the woman was chatting with Ms. Cole about how her older son was adjusting to the new addition to the family.

In the Manhattan work-life ballet, doing what comes naturally can get pretty complicated. So when Ms. Cole, 36, opened the store in 2009, the idea was to offer nursing mothers both products and instruction: breast-feeding classes, prenatal yoga and events like “doula speed dating,” in which expectant parents can meet and choose a labor coach.

“When I first had to use my breast pump,” Ms. Cole recalled, “I called my sister, who luckily lived across the street, and I was like, ‘Get over here, I have no idea what to do, this apparatus is so scary.’ ”

The shop serves local professionals and stay-at-home moms and receives a steady stream of business from women visiting obstetricians affiliated with Lenox Hill Hospital nearby. On this Thursday, one woman arrived with her husband and baby in tow. The man stood uncomfortably amid the maternal miscellany while the woman tried on a series of nursing-friendly nightgowns in blue and black.

“They always feel like they’re the first dad that’s ever come in here,” Ms. Cole observed.

By 6 p.m., most of the shoppers had drifted out, and the women attending the evening’s prenatal breast-feeding class started to trickle in. Wendy Schwartz, who lives on the Upper West Side, was expecting her second child in two weeks and had come for a refresher. “We didn’t think we’d have another,” she said. “So we threw everything out and forgot everything.”

The class’s teacher, Kate Sharp, has been a lactation consultant for 24 years, and she projected a tidy and confident air. She wore very sensible shoes.

She put in a DVD, and the screen displayed a newborn scooting toward her mother’s breast without any help. Ms. Sharp turned off the sound (“goofy childbirth music,” she sniffed), but told the class to watch how the baby instinctively made her way to the food source.

Ms. Sharp had a baby doll dressed in a red onesie that she used to show the class proper positioning. She leaned back against her chair with the doll propped against her chest to show how easily a baby could be supported.

“Just do this,” she said, offering advice as old as motherhood itself, “and you’ll feel like a magician.”

See the article on the New York Times website…

“Embrace your motherhood,” she says.

Cole says in New York, breastfeeding isn’t as taboo as it is in other parts of the country.

“I think it’s becoming more and more normal, more and more comfortable for people,” she says.

Cole calls breastfeeding a “beautiful experience” that has physical and emotional health benefits for both mother and child.

“Babies who breastfeed have lower risk of ear infection, respiratory infections, and SIDS as well. For mom, lower risk of breast cancer, ovarian cancer, postpartum depression,” she says.

For more information you can check out www.biglatchon.org.

Source: http://newyork.cbslocal.com/2011/08/02/upper-east-side-store-owner-trying-to-help-break-breastfeeding-record/

Furthermore, good news has been released regarding the benefits of breastfeeding for both mom and baby. Results from a study by the University of Pittsburgh’s Department of Medicine show that breastfeeding may lower a mother’s risk of Type 2 Diabetes. And in a review of 288 studies on breastfeeding and Sudden Infant Death Syndrome (SIDS) data, researchers conclude in July’s issue of Pediatrics that breastfeeding protects against SIDS.

For today’s moms, unlike past generations, breastfeeding is widely encouraged by both physicians and the media alike. Celebrities are frequently heard boasting about the many reasons they love nursing (weight loss! bonding! ease of use!) and some even pose for photos with baby at breast. Indeed breastfeeding is very much in vogue. And with Michelle Obama incorporating it into her campaign to reduce childhood obesity, it has seldom been as topical.

Breastfeeding is such a positive experience for most of the nursing moms at Yummy Mummy, the breastfeeding store I own and run, that many of my moms are unable to fight back tears when they think about their inevitable return to work and the prospect of pumping for their baby rather than breastfeeding. Pumping at works enables mothers to breastfeed for as long they wish even though they are separated from their baby. And many of my moms pump and breastfeed or exclusively pump very successfully. But pumping at work requires dedication. It also takes time and coordination that some working mothers feel is hard to find.

It is no secret that maternity leave durations in the US are much shorter than others around the world. In the US, the average mother is permitted just six weeks of time off and, because most often the time off is unpaid, many moms can’t afford to take any leave at all. Compare this to the subsidized 4 years both moms and dads can enjoy in the Czech Republic and the 16 months both parents are entitled to in Sweden.

In a new study by Pediatrics, researchers found that less than 65% of women who took shorter maternity leaves (one to six weeks) tried breastfeeding while close to 75% of women with longer maternity leaves (around 13 weeks) attempted to breastfeed. Countries with longer maternity leave practices, like Sweden, enjoy some of the highest breastfeeding rates in the world with initiation rates in Sweden close to 100%. Unfortunately, many mothers in the US are giving up before even trying.

The Center for Disease Control’s (CDC) breastfeeding objectives published in its Healthy People 2020 include increasing the percentage of mothers who breastfeed at six months and mothers who breastfeed exclusively at six months as well as reducing formula supplementation at birth and enhancing lactation support within hospitals and the workplace.

As important as the CDC’s guidelines are, for improved breastfeeding participation, especially among working moms, it will be difficult for the US to meet these goals without a new and enlightened maternity leave policy. Quite simply, the US’ six-week maternity leave is no formula for increasing breastfeeding norms to 6 months.

“Best place to buy everything you need: Yummy Mummy has a well-edited selection of both tried-and-true and technologically advanced gear for breastfeeding moms, as well as nursing clothes that are as stylish as could be expected. Just in: MimiJumi Very Hungry bottles, and Boob “Before & After” tops.”

P&N says: "[Yummy Mummy is] a great resource for all the gear recommendations and advice you might need. The purpose of this site started by Amanda Cole, lactation expert and owner of the specialty store with the same name, is 'to facilitate and enrich the breastfeeding experience by providing the information, personal attention, and products and services that mothers need to make breastfeeding enjoyable, rewarding and stress free.will serve as a gathering place for soon-to-be and new moms who are seeking support, guidance and sisterhood.' Sounds good to us."

You can find everything from breast pump rentals to nursing apparel to links to lactation consultants and breastfeeding information to books and DVDs and more. Emporium is the right word to describe this online haven for nursing moms—it's a one-stop spot for gear you can buy and ears you can bend for helpful tips. (If you live in the Manhattan area, check out their selection of classes.)

Peruse Yummy Mummy today—maybe you'll find just the boost you need to keep your breastfeeding success going strong.

Read the entire article.

See more at the CBS News Website

Amanda Cole knows a thing or two about nursing. Not only does she own a successful breastfeeding specialty store -- Yummy Mummy -- in New York City, but she's also a lactation expert and mom-of-two (she has a 1-month-old son and 2-year-old daughter). Lucky for us, she was more than willing to share her secrets to making the experience enjoyable for both mom and baby. Check out her easy-to-follow tips below.

http://celebritybabies.people.com/2010/12/02/6-easy-to-follow-tips-to-successful-nursing/#more-119897

Yummy Mummy

Amanda Cole opened her store—part gear provider, part community support center—after having a difficult time breast-feeding her daughter. Apparently she wasn't the only one: The day before she opened Yummy Mummy last May, customers were pounding on the door. Cole carries all manner of nursing accoutrements, from the necessities (bras, ointments, pillows), to the kind of clothing mothers would wear even if they didn't need to (smock blouses and camis from Swedish line Boob, in particular). She also seeks out unusual items like a line of silicone compression underwear to help with C-section recovery. Though the store is a big breast-feeding advocate, it's not exclusionary—it stocks pumps and bottles and rents hospital-grade pumps ($40 a week, plus $15 for delivery). One or more times a day, the store transforms into a salon for weekly lactation classes, prenatal yoga and Pilates, and breast-feeding support groups. ]]> Tue, 23 Mar 2010 07:42:00 +0000 http://yummymummystore.com/blog/calorie-burn-nyt/ By CATHERINE SAINT LOUIS

WHEN Jessica Jochim returned to work after her three-month maternity leave, she was the envy of her co-workers at Babies "R" Us. Mrs. Jochim, who had gained 40 pounds carrying her first child, steadily slimmed until she was a size 4 again. Yet, exercise was a pre-baby relic. She wasn't dieting, either. In fact, every two hours, she snacked as if on cue.

What was her secret? Breast-feeding her newborn James on demand, and using a breast pump to take milk home to him.

"All the ladies at work started joking they were going to go in back and pump so they could start losing weight like I was," said Mrs. Jochim, a mother of three from Vancouver, Wash. "I had a baby suckling 600 calories a day out of me."

That breast-feeding gives mothers an edge shedding baby weight has long been suspected. But lately, a parade of celebrities has attributed their postpartum slimming to nursing, bringing this age-old topic back into the spotlight. Adding to the conversation is a large study that suggests that weight loss through breast-feeding is not a myth.

Earlier this year, Rebecca Romijn, who wore a shrink-wrapped outfit in "X-Men," called breast-feeding her new twins "the very best diet I've been on." After Angelina Jolie posed for the November 2008 cover of W magazine nursing one of her twins, she said that it had helped her regain her figure. (That cover made her an icon among breast-feeding advocates and inspired a bronze statue of a nude Ms. Jolie double-nursing her newborns that was exhibited in London last month.)

These days, more than ever, a mother is expected to bounce back from pregnancy and be a "yummy mummy" in no time. Skin-care lines like Mama Mio target mothers with firming creams like Boob Tube. Nursing mothers can buy form-fitting tops at <strong>YummyMummyStore.com</strong> so they can flaunt their shape as they push their Bugaboo.

Is it any wonder that some new mothers are quietly thrilled at the calorie cushion that breast-feeding provides? "Nobody wants to admit they are doing it for themselves, or 'I'm doing it to help myself look hot again,'" said Jesse Comer, from Portland, Ore., whose main motivation to breast-feed was her baby's health. "It;s tough to admit to other people that everything isn't about the baby." But Ms. Comer, like many mothers interviewed for this article, "felt like until the weight was off, I wouldn't feel myself."

It takes a kind and patient soul to explain to a brand-new dad the mechanics of breast pumps, and Amanda Cole, owner of Yummy Mummy, has it down pat. "They're so sweet when they come in," she says, as she turns to a dazed but beaming father and compares the pump he's eyeing to a Mercedes-Benz. Cole, a lifelong Upper East Sider, decided to launch the business this past spring, when her own daughter was just a few months old. "I had a hard time getting the hang of nursing, and I realized the neighborhood needed a place like this," she says.

Faster than you can say "clogged milk ducts," Yummy Mummy, with its soothing pale-yellow walls and user-friendly displays, was open. The store sells everything a nursing mom could ever need&mdash;shields, balms and pillows as well as chic outfits from Boob and Majamas&mdash;and hosts weekly support groups and classes. And if you choose not to nurse, you're just as welcome: An entire wall is devoted to bottles.

1201 Lexington Ave between 81st and 82nd Sts (212-879-8669, yummymummystore.com)

Time Out New York Kids / Issue 47 : Sep 1-30, 2009

Photograph: Caroline Voagen Nelson

Read more: http://newyorkkids.timeout.com/articles/shopping/77713/yummy-mummy-profile

Yummy Mummy Opens You have it in your head how this whole bundle of joy thing plays out. After an easy-breezy pregnancy, your wee one takes to the breast instantaneously, protecting herself from allergies, while sucking off all your baby weight.

Riiigghht.

More than likely, you'll encounter a few bumps (and blisters) on the way to breast-feeding bliss.

Yummy Mummy, the Upper East Side's new one-stop shop for all things nursing, has the supplies and support you need to make the whole lactation experience as stress free and rewarding as possible. With everything from nursing bras and pads to pumps and helpful DVDs, your transition from hospital to home will be a cinch. In addition, Yummy Mummy offers classes and groups where even your weirdest questions will be answered. So boob time won't suck.

See the entire item on the Daily Candy website.

Pumping and dumping, latching, proper positioning—you're learning all the techniques, but breastfeeding is not going so swimmingly. Stop by Yummy Mummy, a just-opened uptown boutique that focuses on everything related to breastfeeding. This full-service, one-stop-shop for new and expectant parents focuses on nursing products and resources, as well as classes on lactation-related topics taught by Certified Lactation Consultants. From nursing bras and pads to books and DVDs, the specialty store run by an UES native and mother is all about making the breastfeeding experience a little easier.

For more, see the UrbanBaby New York news item.

One stop shop for breastfeeding moms

By Sarah Liston

M is for May and mammaries! This month, the first and only breastfeeding store on the Upper East Side opens its doors. Its name should make you giggle: Yummy Mummy. This self-described one stop shop for the breastfeeding mom, at 1201 Lexington Ave. between 81st and 82nd, will have everything that nursing moms need to be their very best at breastfeeding: nursing bras, breast pumps, pads, DVDs, reference books and even weekly classes, special seminars and breastfeeding support groups.

See the complete item on the Our Town website

See a PDF of the item as it appeared on page 22 of the May 2009 issue

UES Moms Will No Longer Have To Schlep to the UWS For Pumps and Soothies: Yummy Mummy is slated to open this May, on Lexington Avenue in the 80s. Expect everything from Boppys and Hooter Hiders to shields and Lansinoh. Visit the Stroller Traffic website.