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Founder / owner Amanda Cole was recently interviewed in the Washington Post in an article that describes how the Affordable Healthcare Act ("Obamacare") has led to a boom in demand for breast pumps. Under the new legislation, breast pumps can be eligible for insurance reimbursement under certain conditions.

"Yummy Mummy, a New York boutique that specializes in breast pumps and accessories, is in the process of acquiring a warehouse and call center to accommodate the increased demand.

"“I have three employees taking calls right now,” owner Amanda Cole said. “We’re still in the stage where we’re figuring out how to add fax machines and phone lines. It’s all very new to us.”

"Specialty suppliers like Yummy Mummy stand to benefit from the change if they manage to get on insurers’ lists of approved distributors. Women who might have bought a breast pump at a local retailer are now likely to turn to their insurance plan. Cole opened her store in 2009 but never thought about working with an insurance company until last year, when she learned of the health law’s new requirement. She began to worry that if women got their breast pumps through their insurer, her store would not have any business left.

"“I began pounding the pavement to get onto their list of providers,” said Cole, who recently signed a contract with Aetna to provide pumps nationwide. “Now that the plan really took effect on January 1st, there’s been a marked change.”"

Complete article, on the Washington Post WONKBLOG

For more information on the Affordable Care Act, see: Good News: Coverage for New Moms