The Administrator

In Fox News's recent feature "A Shop for New Moms", Amanda Cole, owner and founder of Yummy Mummy, explains why her business is thriving.

UES Moms Will No Longer Have To Schlep to the UWS For Pumps and Soothies: Yummy Mummy is slated to open this May, on Lexington Avenue in the 80s. Expect everything from Boppys and Hooter Hiders to shields and Lansinoh. Visit the Stroller Traffic website.

6 Easy-to-Follow Tips to Successful Nursing

Amanda Cole knows a thing or two about nursing. Not only does she own a successful breastfeeding specialty store -- Yummy Mummy -- in New York City, but she's also a lactation expert and mom-of-two (she has a 1-month-old son and 2-year-old daughter). Lucky for us, she was more than willing to share her secrets to making the experience enjoyable for both mom and baby. Check out her easy-to-follow tips below.

http://celebritybabies.people.com/2010/12/02/6-easy-to-follow-tips-to-successful-nursing/#more-119897

Gerardine speaks up at Big City Moms Biggest Baby Shower

Founder / owner Amanda Cole was recently interviewed in the Washington Post in an article that describes how the Affordable Healthcare Act ("Obamacare") has led to a boom in demand for breast pumps. Under the new legislation, breast pumps can be eligible for insurance reimbursement under certain conditions.

"Yummy Mummy, a New York boutique that specializes in breast pumps and accessories, is in the process of acquiring a warehouse and call center to accommodate the increased demand.

"“I have three employees taking calls right now,” owner Amanda Cole said. “We’re still in the stage where we’re figuring out how to add fax machines and phone lines. It’s all very new to us.”

"Specialty suppliers like Yummy Mummy stand to benefit from the change if they manage to get on insurers’ lists of approved distributors. Women who might have bought a breast pump at a local retailer are now likely to turn to their insurance plan. Cole opened her store in 2009 but never thought about working with an insurance company until last year, when she learned of the health law’s new requirement. She began to worry that if women got their breast pumps through their insurer, her store would not have any business left.

"“I began pounding the pavement to get onto their list of providers,” said Cole, who recently signed a contract with Aetna to provide pumps nationwide. “Now that the plan really took effect on January 1st, there’s been a marked change.”"

Complete article, on the Washington Post WONKBLOG

For more information on the Affordable Care Act, see: Good News: Coverage for New Moms