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BFF (Breast Friends Forever)

Yummy Mummy Opens You have it in your head how this whole bundle of joy thing plays out. After an easy-breezy pregnancy, your wee one takes to the breast instantaneously, protecting herself from allergies, while sucking off all your baby weight.

Riiigghht.

More than likely, you'll encounter a few bumps (and blisters) on the way to breast-feeding bliss.

Yummy Mummy, the Upper East Side's new one-stop shop for all things nursing, has the supplies and support you need to make the whole lactation experience as stress free and rewarding as possible. With everything from nursing bras and pads to pumps and helpful DVDs, your transition from hospital to home will be a cinch. In addition, Yummy Mummy offers classes and groups where even your weirdest questions will be answered. So boob time won't suck.

See the entire item on the Daily Candy website.

Recently Opened

It takes a kind and patient soul to explain to a brand-new dad the mechanics of breast pumps, and Amanda Cole, owner of Yummy Mummy, has it down pat. "They're so sweet when they come in," she says, as she turns to a dazed but beaming father and compares the pump he's eyeing to a Mercedes-Benz. Cole, a lifelong Upper East Sider, decided to launch the business this past spring, when her own daughter was just a few months old. "I had a hard time getting the hang of nursing, and I realized the neighborhood needed a place like this," she says.

Faster than you can say "clogged milk ducts," Yummy Mummy, with its soothing pale-yellow walls and user-friendly displays, was open. The store sells everything a nursing mom could ever need—shields, balms and pillows as well as chic outfits from Boob and Majamas—and hosts weekly support groups and classes. And if you choose not to nurse, you're just as welcome: An entire wall is devoted to bottles.

1201 Lexington Ave between 81st and 82nd Sts (212-879-8669, yummymummystore.com)

Time Out New York Kids / Issue 47 : Sep 1-30, 2009

Photograph: Caroline Voagen Nelson

Read more: http://newyorkkids.timeout.com/articles/shopping/77713/yummy-mummy-profile

By CATHERINE SAINT LOUIS

WHEN Jessica Jochim returned to work after her three-month maternity leave, she was the envy of her co-workers at Babies "R" Us. Mrs. Jochim, who had gained 40 pounds carrying her first child, steadily slimmed until she was a size 4 again. Yet, exercise was a pre-baby relic. She wasn't dieting, either. In fact, every two hours, she snacked as if on cue.

What was her secret? Breast-feeding her newborn James on demand, and using a breast pump to take milk home to him.

"All the ladies at work started joking they were going to go in back and pump so they could start losing weight like I was," said Mrs. Jochim, a mother of three from Vancouver, Wash. "I had a baby suckling 600 calories a day out of me."

That breast-feeding gives mothers an edge shedding baby weight has long been suspected. But lately, a parade of celebrities has attributed their postpartum slimming to nursing, bringing this age-old topic back into the spotlight. Adding to the conversation is a large study that suggests that weight loss through breast-feeding is not a myth.

Earlier this year, Rebecca Romijn, who wore a shrink-wrapped outfit in "X-Men," called breast-feeding her new twins "the very best diet I've been on." After Angelina Jolie posed for the November 2008 cover of W magazine nursing one of her twins, she said that it had helped her regain her figure. (That cover made her an icon among breast-feeding advocates and inspired a bronze statue of a nude Ms. Jolie double-nursing her newborns that was exhibited in London last month.)

These days, more than ever, a mother is expected to bounce back from pregnancy and be a "yummy mummy" in no time. Skin-care lines like Mama Mio target mothers with firming creams like Boob Tube. Nursing mothers can buy form-fitting tops at <strong>YummyMummyStore.com</strong> so they can flaunt their shape as they push their Bugaboo.

Is it any wonder that some new mothers are quietly thrilled at the calorie cushion that breast-feeding provides? "Nobody wants to admit they are doing it for themselves, or 'I'm doing it to help myself look hot again,'" said Jesse Comer, from Portland, Ore., whose main motivation to breast-feed was her baby's health. "It;s tough to admit to other people that everything isn't about the baby." But Ms. Comer, like many mothers interviewed for this article, "felt like until the weight was off, I wouldn't feel myself."

In our CBS's show, "Eye on Parenting," CNET's Molly Wood talks with breastfeeding experts—including Yummy Mummy's Amanda Cole—about how to make the experience smoother for both mother and child.

See more at the CBS News Website

In Fox News's recent feature "A Shop for New Moms", Amanda Cole, owner and founder of Yummy Mummy, explains why her business is thriving.

UES Moms Will No Longer Have To Schlep to the UWS For Pumps and Soothies: Yummy Mummy is slated to open this May, on Lexington Avenue in the 80s. Expect everything from Boppys and Hooter Hiders to shields and Lansinoh. Visit the Stroller Traffic website.

6 Easy-to-Follow Tips to Successful Nursing

Amanda Cole knows a thing or two about nursing. Not only does she own a successful breastfeeding specialty store -- Yummy Mummy -- in New York City, but she's also a lactation expert and mom-of-two (she has a 1-month-old son and 2-year-old daughter). Lucky for us, she was more than willing to share her secrets to making the experience enjoyable for both mom and baby. Check out her easy-to-follow tips below.

http://celebritybabies.people.com/2010/12/02/6-easy-to-follow-tips-to-successful-nursing/#more-119897

Gerardine speaks up at Big City Moms Biggest Baby Shower

Boob Scoop: Healthy, full-term babies have enough iron stores in their bodies to last for at least the first six months. In addition, the iron in breastmilk is better absorbed than that from other sources due to its levels of vitamin C and lactose, which aid in iron absorption. Here’s an excellent piece by Kellymom on what’s normal when it comes to iron levels, why iron supplementation is not the answer for every baby and a list of great foods that are naturally rich in iron. http://kellymom.com/nutrition/vitamins/iron/

When preparing bottles for daycare, store them in 2-3 ounce amounts. In doing so, the baby is not given more than needed, less is wasted and the caregiver doesn't feel the need to finish the bottle just because it's filled to the brim. As you may know, the amount of breastmilk you produce after the first month does not change much, but its composition continues adjusting to meet your baby's growing and developmental needs. Therefore, you may be surprised to learn that even at 6 months, your baby may not drink more than three ounces at a feeding, when getting a bottle.